About Sam

I’m a revenue architect for high-growth AI companies — a rare operator who has built billion-dollar pipelines inside some of the world’s most demanding cloud and startup ecosystems.

Over the last 15+ years in enterprise technology, I’ve led teams carrying $100M+ annual quotas and helped drive nearly $1B in committed contracts during my seven years at Amazon Web Services.

At AWS, I didn’t just sell — I helped create new markets. In 2020, I launched and built AWS’s AI & ML Startup segment, designing the global go-to-market engine that powers AWS’s AI startup business today. What began as a projected 65% growth initiative quickly became a 100%+ growth engine and was tracking 120% year-over-year by 2022. My team ranked #1 in performance three years in a row, outperforming every other AWS startup district worldwide.

I’ve personally closed some of AWS’s most important AI partnerships, including Aurora Innovation, UiPath, and Cohesity — deals that required deep collaboration with founders, C-suites, and Amazon’s product, legal, and corporate development teams.

Beyond revenue, I focus on building systems that scale. I created AWS’s Startup Discount Program, which unlocked over $20M in new agreements and went on to become a permanent part of AWS’s startup sales motion.

As a people leader, I’ve hired, trained, and promoted elite sales talent — conducting 220+ interviews, mentoring future managers, and building teams that consistently ranked at the top of AWS globally. Along the way, I was honored with AWS Manager of the Year twice for leadership, innovation, and market impact.

Earlier in my career at Dell, I led enterprise cloud and virtualization sales across healthcare, government, and commercial sectors, driving 188% growth in six months and achieving 160% territory attainment by building disciplined discovery, partner-led selling, and high-velocity execution.

Today, I bring this rare combination of AI market creation, enterprise sales, and startup growth strategy to founders and leadership teams who want to scale faster.

I’m fluent in Spanish, conversational in French and Farsi, and I’m just as comfortable in the boardroom as I am collaborating with product, engineering, and growth teams. Personally, I’m a devoted husband and father of two young boys. When I’m not working, you’ll find me on a golf course, at a concert, or traveling. I’m proudly North American — born in Mexico City, raised in Toronto, and now based in California. I'd love to learn about you and your ambitions.